フィリピンの思い出NO３　驚きの中国人向け高級カジノホテル

フィリピン滞在中　知人にいろいろなところを案内してもらいました。

続いては　高級ホテルバージョンです。

中心部にはマカティ シャングリラ マニラなどがあります。

ここのエントランスには本当に大きくて綺麗なシャンデリアが燦然と輝いていました。

当然、館内のレストランも綺麗で豪華そのもの！

しかし、私は、直ぐ場違いな自分を理解して、表通りのハンバーガーショップで

ハンバーガーとコーヒーでランチを済ませました。

そして、夜には大きな高級カジノホテル（マニラ市内には複数）を見学しました。

その内の一つは、正面のエントランスを入ると　大きな扉があり　それを入ると
大きな吹き抜け？の様な天井の高いホールがありました。

そこには　沢山のスロットマシンやルーレットが勢ぞろいしていて、それぞれ大勢の観光客で

にぎわっていました。

中に入って、少し驚いたのはそのスロットマシンのデザインです。　

そのデザインとは、光の中で躍動するドラゴン（いわゆる昇り龍）で、主に中国からの

観光客がメインであるのが一目瞭然でした。

私は、アメリカのラスベガスやヨーロッパのカジノには行った事がありますが

基本的に英語表記の欧米流の射幸心を煽るデザインしか見たことなかったので

最初は驚きました。

しかし、冷静に考えると「中国人が主なターゲット、ニーズならこういう

アピール、デザインなのだ！」と理解できました。

世界各地でそれぞれの個性、ニーズに合わせて様々なプロモーションがあるのを肌で感じました。

残念ながら私は、お金と時間がなかったので　少しだけスロットマシンで遊びましたが、

直ぐに負けたので早々に退散しました。

しかし、本当に大広間、大ホールに沢山の煌びやかなギャンブルマシーン？が並び

外国（主に中国）からの大勢の人で賑わっているのを見て、ギャンブルが持つ

圧倒的な活力、エネルギーを感じました。

また、それと同時に依存症等の負の側面もあるのも単純に推測されました。

今後、日本でもIR（統合型リゾート）問題が全国的な関心事になりそうですが、

そうしたIRの実態を少しでも知りたいなら、マニラも一考の場所かもしれません。

開発地域を分けた日本と違い、一定の場所に複数のカジノホテルがあり、それぞれの

魅力で集客を競っている様にも見えました。

コロナ禍が落ち着けば、インバウンド需要・対策も検討の必要があるので

もし何らかの参考として訪問するなら、マカオ、韓国済州島と並びここも要注目地域だと

思いました。

Memories of the Philippines NO3 Amazing Chinese Luxury Casino Hotel

During my stay in the Philippines, I had an acquaintance show me around various places.

The following is a version of luxury hotels.

In the center of the city, there is Makati Shangri-La Manila.

The entrance of this hotel had a really big and beautiful chandelier shining brilliantly.

Naturally, the restaurant inside the hotel was beautiful and luxurious itself!

However, I immediately understood that I was out of place

and went to a hamburger store on the main street.

I finished my lunch with a hamburger and coffee at a hamburger shop on the main street.

Then, in the evening, we toured a large luxury casino hotel (there are several in Manila).

One of them had a large door that you entered through the front entrance,

which led to a large atrium?

The hall has a large atrium-like ceiling.

There was a high ceilinged hall with many slot machines and roulettes.

There were many slot machines and roulette machines, each of which was crowded with many tourists.

There were many slot machines and roulette machines.

What surprised me a little when I entered the hall was the design of the slot machines.　

The design was that of a dragon (a so-called “ascending dragon”),

which was dancing in the light,

and it was clear at first glance that the main visitors were mainly from China.

It was obvious that the tourists were mainly from China.

I have been to Las Vegas in the U.S. and casinos in Europe,

but I had only seen Western-style designs with English signage that encouraged gambling.

I was surprised at first.

However, when I thought about it calmly, I thought to myself,

“If the Chinese are the main target and needs of the casino, then this is the way to appeal to them.

I understood that “If Chinese are the main target and needs,

then this is the way to appeal and design! I understood.

I saw firsthand that there are many different types of promotions around the world,

each with its own personality and needs.

Unfortunately, I didn’t have enough money or time to play the slot machines for a while.

I lost immediately, so I left early.

However, I was really impressed by the many gambling machines in the halls and grand halls.

But, there were really a lot of people from foreign countries (mainly from China) playing

on the slot machines.

I felt the overwhelming vitality and energy that gambling has, seeing so many people from foreign countries (mainly from China) crowded around.

At the same time, I could simply guess that there are negative aspects such as addiction.

It seems that the IR (integrated resort) issue will become a nationwide concern in Japan in the future.

If you want to know a little bit about the reality of such IR, Manila may be a place to consider.

Unlike Japan, where development areas are divided into separate regions,

there are multiple casino hotels in a given location, each competing for customers with their own attractions.

It seemed as if they were competing to attract customers with their own attractions.

Once the Corona disaster is over, inbound demand and countermeasures will need to be considered.

If you are planning to visit the area for some reference,

I thought that Macau and Jeju Island in South Korea are also important regions to watch.